Behavior Change Communication (BCC)

Brand Solution Ltd. specializes in designing culturally nuanced and empirically grounded Behavior Change Communication (BCC) and Social Behavior Change (SBC) strategies. We bridge the gap between high-level development policy and daily community practices.

What We Deliver:

• Comprehensive target audience segmentation and socio-demographic profiling.
• Interactive grassroots campaign design including street theatre, community dialogues, and peer education.
• Production of multi-lingual IEC/BCC materials (flip charts, posters, illustrated flipbooks, and audio drama scripts).
• Digital and social media behavioral nudges tailored for urban youth and peri-urban demographics.

Our BCC campaigns have successfully mobilized over 2.5 million community members across Bangladesh in hygiene, maternal nutrition, and safe water initiatives.